How to Disable ‘Recommended by Pocket’ Articles Suggestion in Firefox New Tab

Firefox has started showing “Recommended by Pocket” articles in the new tab area. This is currently available in a selected few countries like India and Brazil but it will be rolled out in other countries, sooner or later.

firefox recommended article

Now, I don’t like an algorithm to tell me which articles I should be reading. I use feed readers and read articles from the sources I choose to follow.

If you don’t like these article recommendations and you prefer not to see it in your new tab area, there is an easy way to disable it. Let me show it to you.

Disable article recommendations in Firefox

Open a new tab in Firefox browser. You’ll notice a Personalize button in the top right corner. Click on it.

personalize firefox

You’ll see a few options here. One of them is “Recommended by Pocket”. Toggle this button off. You’ll notice that the recommended articles disappear immediately.

disable article recommendations firefox

And that’s all you need to do here. Pretty simple, isn’t it?

Why does Firefox show these recommended articles?

Pocket, previously known as Read It Later, is a bookmarking tool owned by Mozilla, the parent company of Firefox.

If you do not know already, Mozilla is financially dependent on Google. It earns a few hundred millions for keeping Google as the default search engine in the Firefox web browser.

Mozilla is trying to reduce its economic dependency on Google. In this effort, Mozilla is offering a few premium services like Pocket and Mozilla VPN to generate additional revenue.

Now, Pocket was initially a bookmarking tool with option to save the article offline, Mozilla is experimenting by recommending articles from various websites. For this, Mozilla has agreement with selected web publishers. It is likely that it brings Mozilla some much-needed revenue, though I am not sure about it at this moment.

So now you know why there are article recommendations in Firefox and how to disable it if you don’t like them. I hope you liked this quick Firefox tip.

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  • The real disable of spy/bloatware Pocket is in about:config – set option `extensions.pocket.enabled` to `false`.

  • LibreWolf all the way!
    No freaking “ppppleaseee read my pocket and use ggooglee”.

  • Hi Abhishek,
    First of all, thanks for your work at itsfoss.com, I really appreciate it, here and following you on twitter.
    This is my first comment here (motivated by your tweet about, btw) and I want to let you know that you’re doing a great job. It helped me a lot since I’ve started using Linux about 2,5 years ago… thanks!

    So, I am trying to return to Firefox, but I am still dependent in some way of Chrome ease to use… Actually I use both, Firefox (mostly) for personal use and Chrome for work.

    About Pocket, it is one of my favourite and most used apps. I save at least one article per day to read it later at night.

    Reaching the point of your article, I think it is not a problem at all Mozilla show “Recommend articles by Pocket” in Firefox to promote their tool and trying to increase its revenue.

    And your argument was: “I don’t like an algorithm to tell me which articles I should be reading”. Ok, I understood, me too.
    But, what is the difference of this from a site that show Ads that are chosen by an “algorithm to tell me which products I should buy”? Isn’t it even worse?

    • Hello Anderson,

      Thanks for liking It’s FOSS.

      “Reaching the point of your article, I think it is not a problem at all Mozilla show “Recommend articles by Pocket” in Firefox to promote their tool and trying to increase its revenue. ”

      I never said that it is a problem or if Firefox should not do this. I am a Pocket premium user and save articles to it all the time.

      I just found that the article suggestion in the new tab was distracting me. So I chose to disable them. I wrote about it so that if someone else feels the same, she/he could do the same. I hope you understand my point of view :)

      • Ok, I get your point. And of course, I agree that everyone is free to disable it.
        I didn’t mean to distort your words. Forgive me for that. I just tried to express my opinion.
        In my case, my eyes ignore this articles recommendations (as same for ads) and I focus only on the address bar…
        Thanks again and continue with your good work!